Kantar launches 2019 Chinese Social Media Landscape Report

Shanghai, 30 July 2019: Kantar, the world’s leading data, insights and consulting company is today launching its annual report designed to help marketing professionals better understand emerging trends in the rapidly changing Chinese Social Media Landscape.
Now in its 11th year, the report is compiled by experts within Kantar’s CIC Intelligence team in China and draws upon social listening and contributions from partners, clients and industry stakeholders.
The 2019 edition focuses on three core areas designed to enable marketers to develop more impactful social media strategies. They are:
  • Omni-Media: How social platforms in China are much more than messaging services
  • Mind the generational gap: what’s influencing Gen X, Y & Z on social?
  • Social GRPs: new standards in measurement of influencer marketing
Coolio Yang, CEO of Kantar’s Media Division in China, commented, “marketers the world over can be inspired from the creativity of brands who harness Chinese social media platforms to create new, tailored experiences for their audiences – and who take an increasingly analytical approach to measuring the impact of their campaigns.”

The Chinese Social Media Landscape report is available to download for free via the following link: https://kantar.turtl.co/story/2019-social-media-landscape-whitepaper
 

About Kantar: Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow. 

*Access to the full report requires submission of name and email address and consent to Kantar’s terms and conditions.