Sport: illuminating the sport industry with powerful insights
We empower our clients with in-depth global data and analysis to understand their fan base, their media audiences and the value of their sponsorship and its impact. Our clients apply this information to drive their business from global strategy to local activation.

We do this by providing a unique combination of specialist in-house sport expertise alongside best-in-class consumer data and insights from across Kantar Media and WPP, our ultimate owner. 

Understanding the sports fan
We track and analyse fan behaviour, attitudes towards and experience of sports, sponsors and properties. 

Measuring TV and digital audiences for sport
We calculate the size and analyse global TV, online and social media audiences to understand fan viewing behaviour and their engagement.

Valuing sports properties
We measure and evaluate return on investment delivered by sponsorship agreements and associations with sporting properties.

Monitoring global TV rights
We manage and monitor the delivery of contractual rights agreements including branding and content scheduling.