Crisis Review

The Crisis Review Report provides an in depth analysis of the influence of crisis on brand reputation and compares the impact of IWOM on brands and their different PR measures when faced with industry wide crisis. We track brand reputation during, and after a crisis by analyzing topic angles and media diffusion patterns and then provide guidance for the brands future PR measures. We help brands better understand the influence of a crisis and then provide them with the insight for best practice going forward. 

60 Seconds in China
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