2018 Social Media Landscape Whitepaper

SHANGHAI, Aug. 22, 2018—Kantar, Media Division has today released its annual China Social Media Landscape Whitepaper 2018 in English, which provides the most up-to-date insights on the evolution of social media in China. The whitepaper analyzes three key elements: media platforms, users and brands.

Since 2008, Kantar, Media Division has been documenting the fast changing social media environment in China and the 2018 edition presents several new topics, shares new Kantar, Media Division viewpoints, and puts forward new perspective for brands to consider when developing marketing strategies.


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