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首页 > 存档 2015 >
Kantar Media CIC免费微信公众号监测服务正式上线
2015-04-02 00:00

Kantar Media CIC免费微信公众号监测服务正式上线


 

 

Kantar Media CIC正式宣布将于四月份起推出免费的微信公众号监测服务。作为行业内领先的社会化商业研究资讯服务提供商,此次我们将在微博、BBS及电商平台等社媒平台积累的十年成功经验拓展到微信平台,帮助企业挖掘品牌公众号深度数据分析及表现数据评估,并最大限度的利用其带来的价值来影响集团核心战略决策。通过将微信渠道整合入IWOMCooperator, 一款使用户能够多纬度实时聆听社交媒体资讯的平台,我们的免费微信公众号监测服务将提供从平台分析、消费者洞察、品牌与产品建设、营销评估、消费者互动分析,到危机监测的全面服务,为品牌提供全方位微信分析整体解决方案。

 
 

Kantar Media CIC微信公众号监测平台服务包括::


1.多用户同时登录,直接访问多账号数据

2.账户安全,无需泄露密码

3.新增“阅读来源”及“粉丝来源”等可视化分析功能

4.推送文章详细数据及每日账号总结

5.提供完整粉丝清单、属性和来源分析

6.历史数据追踪


即日起加入我们即可获得免费微信公众号监测报告[1][2]:
•已跟踪公众账号免费绩效分析报告
•行业公众账号免费绩效分析报告[3] 或 自主公众号免费年度分析报告


早鸟优惠:
2015年4月31日前加入使用Kantar Media CIC微信公众号监测平台的客户:
•将在7月获得2015年上半年度行业或跨行业微信品牌公众帐号运营状况报告
•将在2016年1月获得本行业或跨行业微信品牌公众帐号运营状况年度报告

2015年度持续使用Kantar Media CIC微信公众号监测平台的客户:
•将在2016年1月获得本行业或跨行业微信品牌公众帐号运营状况年度报告


Kantar Media CIC的其他微信服务:

IWOMCooperator
免费微信公众号监测服务将会嵌入至IWOMCooperator,一款专为社交媒体实时聆听设计的数据监测平台。Kantar Media CIC拥有主流网站的最高API端口,并通过语义分析及文本挖掘专利技术对海量数据进行深度快速分析。此次我们将微信平台整合入已有的微博、BBS、新闻网站及电商平台,为企业客户带来更为全面的社会媒体资讯整体解决方案。Kantar Media CIC同时还提供社媒聆听中心SLCC (Social Listening Command Center), 一款为大型企业量身定制的社交媒体资讯实时聆听中心,它将社会化媒体的各项API及数据分析工具整合并投射到多块屏幕,为客户提供包括网民背景统计及情感分析,品牌影响力及定位,媒体口碑和社交媒体占有率等在内的实时数据与分析,帮助客户监测及跟踪品牌网络舆情。


研究咨询深度报告
搭配IWOMCooperator的实时数据分析,Kantar Media CIC同时提供深度的多纬度社交媒体分析报告,服务内容包括品牌及竞品微信公众号内容及表现分析、微信平台资讯观察、行业KOL甄选、以及品牌活动跟踪,并将在未来持续更新更多有关微信的个性化定制社交媒体解决方案。作为行业内最资深的专家,我们拥有最海量的数据库及精英分析师团队,为客户打造最具深度的社会化媒体资讯及聆听分析报告。



[1]免费监测报告服务仅对2015年12月31日前加入的用户有效

[2]Kantar Media CIC将不会泄露任何数据给第三方公司

[3]行业公众账号免费绩效分析报告的可行性将取决于行业数据量


  

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager

Kantar Media CIC
该E-mail地址已受到防止垃圾邮件机器人的保护,您必须启用浏览器的Java Script才能看到。  



 

About Kantar


Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of professional and accurate market insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

In China, Kantar employs nearly 1,500 professional researchers covering Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Fuzhou. The company aims to help its global customers launch businesses in China and to support Chinese enterprises as they expand globally.

 

 

About Kantar China Insights


Kantar China Insights  (www.cn.kantar.com) showcases all the latest data on China held by Kantar and its subsidiary companies. It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues.

 

 

About Kantar Media CIC


Kantar Media CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .


Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.


In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.


Contact us: +86 21 6404 9191*8761 / 该E-mail地址已受到防止垃圾邮件机器人的保护,您必须启用浏览器的Java Script才能看到。  

Corp. Website:  www.ciccorporate.com

 
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