Kantar Media CIC建立中国最权威综合性意见领袖及媒体微信账号数据库
(2015年5月25日，上海) 作为中国领先的社交数字洞察机构，Kantar Media CIC正式发布了中国最权威的综合性意见领袖(Key Opinion Leader, 简写KOL) 及媒体微信账号追踪服务，作为现有的微信整体解决方案的一部分，该项服务为企业评估其付费及无偿媒体资产及市场推广表现提供权威数据分析。与此同时，Kantar Media CIC宣布建立中国最为综合及权威的第三方KOL及媒体微信账号数据库和微信公众账号监测频道，以配合微信数据聆听服务
目前，此数据库已横跨超过50个行业，能覆盖百万级KOL及媒体微信账号，Kantar Media CIC已经成为行业内领先的微信洞察解决方案提供商。我们的社交媒体资讯专家利用专业模型来系统评估KOL及媒体微信账号表现，而KOL及媒体微信账号影响力指数是一个涵盖“文章数据”、“账号活跃度”、“账号互动表现”及“微信账号投放参考值”在内的一系列独家运算指数指标，将为客户带来最严谨及权威的KOL及媒体微信账号投放分析报告服务。
这项全新的微信业务将会被整合入Kantar Media CIC的分析报告服务，提供深度的多纬度社交媒体分析报告，服务内容包括品牌及竞品微信公众号内容及表现分析和微信平台资讯观察。更多包括品牌活动跟踪及微信趋势分析等在内的多角度微信资讯洞察将会在2015年下半年持续推出。作为行业内最资深的专家，我们拥有最海量的数据库及精英分析师团队，为客户打造最具深度的社会化媒体资讯及聆听分析报告。
For more information, please contact:
Senior BD & Marketing Manager
Kantar Media CIC
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of professional and accurate market insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
In China, Kantar employs nearly 1,500 professional researchers covering Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Fuzhou. The company aims to help its global customers launch businesses in China and to support Chinese enterprises as they expand globally.
About Kantar China Insights
Kantar China Insights (www.cn.kantar.com) showcases all the latest data on China held by Kantar and its subsidiary companies. It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues.
About Kantar Media CIC
Kantar Media CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports and industry trend watches ,rich in actionable insight .
Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.
In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.
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