Kantar Media CIC建立中国最权威综合性意见领袖及媒体微信账号数据库 进一步为各行业品牌提供更完善的微信整体解决方案

联系我们

想了解更多我们的产品和服务?欢迎您和我们联系。
在线留言
+86-(0)21-64049191

申请IWOMmaster ID

现在申请即可免费获得Kantar Media CIC白皮书,趋势观察,社会化商业电子期刊等IWOM资源。
立刻注册

60秒看中国社会化媒体表现

Kantar Media CIC 发布"60秒看中国社会化媒体表现"信息图。
浏览详情

 2016中国社会化媒体格局概览

Kantar Media CIC 2016 中国社会化媒体格局概览正式发布。
浏览详情


CIC on Youku


2015微信影响力白皮书

Kantar Media CIC联合奥美中国发布《微信影响力白皮书 - 母婴营养行业》,统计数据来自92家专注于母婴营养领域媒体微信平台,12个母婴保健行业KOL自媒体以及24家母婴品牌的公众号。
浏览详情

2015社会化聆听中心的新时代白皮书

最新发布的《社会化聆听中心的新时代》白皮书将带您了解社会化媒体聆听中心的演变以及它对商业的意义。
浏览详情

2014从社会化商业迈向大数据白皮书

Kantar Media CIC正式推出2014年《从社会化商业迈向大数据》白皮书---来自2013-2014中国企业社会化商业调研的洞察,向企业提出对于社会化商业到大数据进阶的建议。
浏览详情

社会化商业变革在中国

Kantar Media CIC正式推出《社会化商业变革在中国》一书
浏览详情
首页 > 存档 2015 >
Kantar Media CIC建立中国最权威综合性意见领袖及媒体微信账号数据库 进一步为各行业品牌提供更完善的微信整体解决方案
2015-05-26 00:00

Kantar Media CIC建立中国最权威综合性意见领袖及媒体微信账号数据库
进一步为各行业品牌提供更完善的微信整体解决方案


 

 

(2015年5月25日,上海) 作为中国领先的社交数字洞察机构,Kantar Media CIC正式发布了中国最权威的综合性意见领袖(Key Opinion Leader, 简写KOL) 及媒体微信账号追踪服务,作为现有的微信整体解决方案的一部分,该项服务为企业评估其付费及无偿媒体资产及市场推广表现提供权威数据分析。与此同时,Kantar Media CIC宣布建立中国最为综合及权威的第三方KOL及媒体微信账号数据库和微信公众账号监测频道,以配合微信数据聆听服务

 
 

KOL及媒体微信账号研究服务包括:

1.KOL及媒体微信账号表现(按行业类别等细分)

2.品牌及竞品在KOL及媒体微信账号中的表现

3.微信内容及影响力分析


自主研发的综合性KOL及媒体微信账号影响力指数
目前,此数据库已横跨超过50个行业,能覆盖百万级KOL及媒体微信账号,Kantar Media CIC已经成为行业内领先的微信洞察解决方案提供商。我们的社交媒体资讯专家利用专业模型来系统评估KOL及媒体微信账号表现,而KOL及媒体微信账号影响力指数是一个涵盖“文章数据”、“账号活跃度”、“账号互动表现”及“微信账号投放参考值”在内的一系列独家运算指数指标,将为客户带来最严谨及权威的KOL及媒体微信账号投放分析报告服务。


KOL及媒体微信账号数据库具备哪些优势?

1.最具权威性的KOL及媒体微信账号综合性数据库

2.最广泛的行业覆盖

3.覆盖数百万个微信公众账号的监测频道

4.最实时客观的第三方社交媒体分析专家

 


我们能够解决您的哪些问题?

1.更好地优化微信的媒体购买行为及策略

2.利用专业系统化的指数分析方法,对KOL及媒体微信账号进行识别及账号排名分析

3.评估KOL及媒体微信账号实际投放效果及表现

4.跟踪自有品牌及竞争品牌的市场洞察表现及行业范围内的社交媒体投放效果分析研究

5.微信内容表现分析研究及影响未来数字媒体市场策略

 


关于我们微信业务的更多服务:
这项全新的微信业务将会被整合入Kantar Media CIC的分析报告服务,提供深度的多纬度社交媒体分析报告,服务内容包括品牌及竞品微信公众号内容及表现分析和微信平台资讯观察。更多包括品牌活动跟踪及微信趋势分析等在内的多角度微信资讯洞察将会在2015年下半年持续推出。作为行业内最资深的专家,我们拥有最海量的数据库及精英分析师团队,为客户打造最具深度的社会化媒体资讯及聆听分析报告。

 

请点击此处下载图文信息,了解更多内容。


  

For more information, please contact:
Renay Cheng
Senior BD & Marketing Manager

Kantar Media CIC
该E-mail地址已受到防止垃圾邮件机器人的保护,您必须启用浏览器的Java Script才能看到。  



 

About Kantar


Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of professional and accurate market insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

In China, Kantar employs nearly 1,500 professional researchers covering Beijing, Shanghai, Guangzhou, Wuhan, Chengdu and Fuzhou. The company aims to help its global customers launch businesses in China and to support Chinese enterprises as they expand globally.

 

 

About Kantar China Insights


Kantar China Insights  (www.cn.kantar.com) showcases all the latest data on China held by Kantar and its subsidiary companies. It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues.

 

 

About Kantar Media CIC


Kantar Media CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .


Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.


In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.


Contact us: +86 21 6404 9191*8761 / 该E-mail地址已受到防止垃圾邮件机器人的保护,您必须启用浏览器的Java Script才能看到。  

Corp. Website:  www.ciccorporate.com

 

了解更多
+86-(0)21-64049191
marketing@cicdata.com

沪公网备
310104100039481

Copyright ©2017 | 沪ICP备15044498号
艾熹信息技术(上海)有限公司