Kantar Media CIC upgraded version 2.0 of free WeChat account monitoring platform

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Home > Archives 2015 >
Kantar Media CIC upgraded version 2.0 of free WeChat account monitoring platform
Thursday, 25 June 2015 03:08
(June 23, 2015) In April, Kantar Media CIC has officially announced a new service: Free WeChat Account Tracking, which enables brands to follow up their WeChat account and monitor their performance for free. Kantar Media CIC today took the wraps off its upgraded version 2.0 of WeChat account monitoring platform and to be put into service on June 24, 2015.


By continuously providing social media intelligence over ten years, Kantar Media CIC now has brought its rich experience in social listening across various platforms including Weibo, BBS and e-commerce to WeChat, to help corporations fully utilize deeply analyzed brand account monitoring data and linking it to core business decisions. Integrated into IWOMCooperator, CIC’s real time professional social listening platform that enables clients to fully take advantage of social business insights, the free WeChat Brand Account Monitoring delivers WeChat intelligence that can support platform analysis, consumers insights, brand and products building, marketing evaluation, consumers interaction analysis and crisis monitoring.

What did Kantar Media CIC bring a host of new features and optimizations of WeChat Account Monitoring platform on the basis of original one?

- In-depth account KPI and content analysis

- Fan growth and demographic analysis

- Content efficacy across-analysis with account KPI and fan growth

- Fan source distribution (new fans/ total fans)

- Dynamic data trend (with daily / weekly / monthly / yearly)


Compared with other platforms in the market, what are the advantages of Kantar Media CIC WeChat Account Monitoring platform updated version?

- Syndicated owned / earned / paid social media tracking

- Detailed data by article’s daily performance (not only of 7 days)

- KPIs cross-analysis with articles

- Identification of content driving fan growth

- Interactive Data visualization

- Fan demographics cross-dimension analysis

- Multi-dimension comparative analysis by data period (Daily/ Monthly/ Yearly)

- Historical data tracking back

- Free offer in 2015 for WeChat account tracking


About Kantar Media CIC’s Other WeChat Offerings

IWOMCooperator

Besides Free WeChat Brand Account Monitoring, our IWOMCooperator also provides additional WeChat tools such as Brand PR monitoring, Keyword tracking and related analysis. All services in IWOMCooperator are updated hourly. With highest level of API access for major social media platforms and Chinese natural language processing, Kantar Media CIC offers a unique social listening platform and Social Listening Command Center which connects to big screen visualizations for brands to have well-informed decisions from agile social intelligence.

Research & Consulting Reporting

IWOMCooperator provides real time data output, while our research & consulting service offers in-depth WeChat brand account reporting service, including Brand & Competitor’s account content and performance tracking, WeChat platform intelligence watch, Industry KOL pool verification, and content ideation along with brand campaign tracking. As social media listening experts in the sector, our agile reporting solution offers both comprehensive and detailed section analysis based on client’s requirement. With the largest database, elite analyst teams, as well as client industry expertise, we are dedicated to deliver the best social media insights in the industry.  


Click here to download Infographic for more details.

 

About Kantar Media CIC

Kantar Media CIC is China's leading social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered social business technology, research and consulting. We first coined the term IWOM and were the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized researchconsulting servicessyndicated reports and industry trend watches ,rich in actionable insight .

Kantar Media CIC utilizes its own patent pending technology to capture millions of online conversations and “makes sense of the buzz” by analyzing them to draw out insight that leads to more effective action. Kantar Media CIC gathers and mines over 500 million naturally occurring consumer comments every month, from a range of uniquely Chinese social media platforms including blogs, BBS, microblogs and social networking sites. We then apply our unique methodology to provide a comprehensive picture of the social media landscape and its implications for business. To date, Kantar Media CIC has archived almost 12 billion mentions of brands and products, from over 2 billion consumer comments. Kantar Media CIC’s data coverage has now expanded to include e-commerce, search and other timely, insight rich digital sources. Through recently acquired Fisheye Analytics, Kantar Media CIC’s reach now extends to 67 languages around the world.

In early 2012, as China’s leading social business intelligence provider, Kantar Media CIC was acquired by WPP’s  Kantar Media, the media research and insight division of Kantar, as a move to strengthen its position and with aim to expand its social offering across Asia Pacific. Kantar Media has over 5,000 employees around the world, is currently working with 22,000 companies, tracking 3 million brands across 50 countries. As the consumer insight arm of WPP, Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.

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