Management team

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  • April 4, 2018

    LONDON, 26 March 2018 Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. …
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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
View more (Chinese only)
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Management team

Michael Toedman

CEO, Asia Pacific

Michael Toedman is CEO of Kantar Media, Asia Pacific. Michael has worked in international digital media and marketing for over 25 years in London, New York, Hong Kong & now Shanghai, with extensive experience in digital, network, programmatic and social media. In addition Michael has served in leadership roles in the industry including as the President and Chairman of the International Advertising Association both in the UK and Hong Kong

Coolio Yang

CEO, China

With more than 13 years marketing/advertising experience, Coolio is an all-round digital professional who has experienced multiple roles by working in-house, media owner, advertising agency, media agency and data consultancy.

Soon after he returned to China from a marketing job overseas, Coolio started his china agency life as one of the few initiators at IM2.0 (AKA VML). Most of his basic knowledge in areas of digital was gained then, through providing full digital solutions to numerous famous brands such as PepsiCo, Haier, etc.

He then decided to take a deep dive in digital media planning and buying, by joining OMG and GroupM to work as the office digital lead to major digital brands like Volkswagen and Unilever. Social function of then serving company was set up with his great effort.

Before joining Kantar Media CIC, Coolio was the social head of Ogilvy Shanghai.  During his stay as the key socialization facilitator, he grew the business by multiple times and build the market recognition as social expert.

While working in digital/social communication to big brands in FMCG, automotive, luxury, beauty, lifestyle and others over the years, he is benefited from solid insight of local consumers and understand the complex communication needs from different business perspectives in local market.

Coolio believes the notion of “think global, act local”: customized communication solutions will take on ever-greater importance in the global digital revolution.


Jackie Jin

Head of Research

Jackie has been working in consumer research and media research industry for over 12 years. She gained extensive experience in both online and offline research methods, especially in social/digital insight research, intelligence management as well as insights product marketing.

She joined KANTAR MEDIA CIC in 2006 as part of the first generation. As the initiator and head of knowledge & innovation center, she helped KANTAR MEDIA CIC build up the social media research basics, methodology & analytical solutions, as well as the thought leadership management system, which strengthened KANTAR MEDIA CIC’s position as the industry leader on social intelligence and insight area. The most impressive and popular publications under her led include: China social media landscape infographic for 6 years (2008-2014); The first Social Business white paper series "From Social Media to Social Business" during 2011-2014; social business book <China Social Business Revolution> in 2013, (co-authored).

Prior to joining in KANTAR MEDIA CIC, Jackie began her research career at TNS China. She is also one of the earliest market researchers in advocating and practicing online research method when it was emerging in China.


Rachel Liu

Head of Client Service

Rachel, who has 7+ years experience in research and 2+ years experience in digital marketing, leverages both experiences and professional knowledge to support various of clients in automobile, FMCG, travel and agencies.

Rachel chose to join Kantar Media KANTAR MEDIA CIC because of the passion of consulting in social marketing and the belief in the vision of Kantar Media KANTAR MEDIA CIC in the future. Prior joining Kantar Media KANTAR MEDIA CIC, Rachel worked in several famous consulting companies.

Rachel graduated from Sun Yat-sen University, visiting scholar at Ruhr-University at Bochum in Germany.


Eric Lee

Director of Technology and Product

Eric Lee has more than 10 years’ experience, starting from consulting and solution architect design to development, automated operation and team management. His work refers to various areas, including e-commerce and marketing services, cross retail, luxury, FMCG, consumer product and government.

Eric has been involved in the full life-cycle of project implementation from business requirement definition to solution design, focusing on CMS, e-commerce, OMS, WeChat, social network and technology innovation. Eric is passionate about developing high scalability technologies and distributed architecture. Availability, performance and resilience have no secret for him.


Sam Flemming


Sam Flemming is founder of Kantar Media CIC, China's first and foremost provider of social and digital business intelligence. For over 15 years, starting with, China's first e-commerce payment platform, Sam has been at the leading edge of China's digital revolution. Founding CIC in 2004, he has steered the company into position as both thought and market leader in China in social business. CIC was acquired by WPP's Kantar Media in 2012. Since 2016, Sam Flemming has been promoted to Chairman, with a primary focus on major clients and innovation of products, technology as well as social media listening platform.

Kantar Media CIC's tools and professional services help businesses like L'Oreal, Nestlé and Coke convert the 'chatter' from the world's largest, most active digital market into superior business performance. Kantar Media CIC also distills intelligence from 9 e-commerce platforms, search, online news and other digital platforms where netizens communicate and transact. Kantar Media CIC has recently extended its services to cover 67 languages in 190 markets with offices in Shanghai, Beijing, Hong Kong and Singapore and can collaborate with Kantar Media offices all over the world.

Sam has a keen understanding of both China and Asia Pacific's landscape's leading players and the evolving relationship between advertisers and consumers. Extensively referenced and interviewed by media sources worldwide, Sam is highly respected amongst industry experts.



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