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Our White Paper on the New Age of the Social Media Command Center will provide some insights and recommendations
White Paper
13/11/2015 about the social command centre's evolution and what it means for businesses. As brand owners, institutions and agencies, how can you turn social media challenges into opportunities? How can you be agile with big data? Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses
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Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition
White Paper
07/11/2015 Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition, with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts, plus 12 mother and infant care KOL public accounts as well as 24 brand accounts. According to Kantar Media CIC’s unique text mining & data analysis technique, in-depth research focused on the different types of content, each created and then conducted a comparative analysis of their focus and reach. This research will prove essential to marketers when they work to create effective content strategy and guidelines that target expecting and new mothers.
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“From Social Business to Big Data”: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey
White Paper
13/10/2014

Kantar Media CIC published “From Social Media to Social Business” white paper series from 2011, which helped enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Nowadays, in order to promote enterprises’ implement of social business, Kantar Media CIC officially releases Social Business white paper, From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey.This book conducts an online survey by distributing questionnaires among more than 390 respondents who come from over 30 industries, to collect extensive attitudes and perceptions towards social business from professionals of various functional departments,and provides suggestions for the organizations which are (or will be) undergoing social business changes.


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CIC and Ogilvy Public Relations China released the latest white paper "2013 Crisis Management in the Social Era"
White Paper
13/03/2014

To help companies better prevent and manage potential crises on World Consumer Rights Day, CIC and Ogilvy Public Relations ("Ogilvy PR") China launched their latest white paper "2013 Crisis Management in the Social Era" that analyzes the top 20 crises on Chinese microblogs last year. Advising companies to refrain from publicly jumping to conclusions at the outbreak of a crisis, the study recommends companies to immediately communicate their awareness of the crisis at hand and to promise a thorough investigation. The white paper serves as a guide in helping brands to better organize and fine-tune their crisis communication, especially on social media. 


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CIC and GroupM China released 2013 White Paper on Travellers - The Rise of Social Travel
White Paper
18/09/2013

CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.


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