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汽车行业网络口碑白皮书
网络口碑白皮书
01/11/2007 本次研究旨在提供中国大陆汽车行业在网络口碑(IWOM)方面的概览。本次系统化的研究分析是基于2007年4月1日至6月30日期间,中国大陆468,430名BBS(论坛)用户发布的15,618,268条与汽车相关的信息。
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手机行业网络口碑研究报告
网络口碑白皮书
01/06/2007 This white paper is an overview of community and discussion around 4,997,258 BBS (online message board) messages written by 731,403unique users related to mobile phones or coming from online mobile phone communities during the period of January 1, 2007-March 31, 2007. The discussions were mined using CIC’s proprietary data collection and text mining tools and methodology.(English only)
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健康行业网络口碑白皮书
网络口碑白皮书
01/09/2006 Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industries.
Did you know China’s 137 million Internet users overwhelmingly name the Internet astheir primary source of news and information? Did you know that every month hundreds of thousands of people (patients, potential patients, doctors, medical professionals, mothers, and “people just like you and me”) on the Internet in China talk about health concerns, disease prevention, treatment options, drug effectiveness, drug costs, preferred hospitals, and healthcare / pharmaceutical companies and their brands?(English only)

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