Archives 2012

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Every 60 Seconds in China

Kantar Media CIC Launched "Every 60 Seconds in China" Infographic.
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2017 China Social Media Landscape

Kantar Media CIC’s Chinese Social Media Landscape.
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CIC on Youku

2015 White paper on Wechat content

Kantar Media CIC and Ogilvy China jointly issued the results of a study focused on WeChat content for mothers and infant Nutrition with in- depth analysis of half years’ Wechat data, including 92 leading, influential mother and infant WeChat public media accounts.
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2015 White Paper on the New Age of the Social Media Command Center

Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.
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2014 Social Business to Big Data White Paper

Media CIC officially releases 2014 From Social Business to Big Data white paper—Insights from Kantar Media CIC's 2013-2014 China Enterprise Social Business Survey, to provide suggestions for enterprises social business advancement to big data.

China Social Business Revolution

Kantar Media CIC book <China Social Business Revolution> published, it's an evolutionary development of the footprint of China social media development in last 10 + years.
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Archives 2012
08 November 2012
MEC and CIC reveal “2013 Consumption Trends in China”, Some of these trends are comprehensive in scope, affecting and altering many aspects of consumption. View more.
18 September 2012
GroupM Knowledge and CIC have jointly published “See How New Mothers Play with Social Media – Baby Care Industry White Paper” to interpret the behavior of new generation mothers in the context of social media. Alongside, this report introduces all sorts of mainstream social media marketing models as well as successful cases in the baby care market for baby care brands to draw on these learnings and better manage and leverage their own social media resources. View more.
20 August 2012
Throughout the London 2012 Olympics, CIC has been invited to join a force of around 40 rapid-responders on duty 24 hours a day, comprised of Nike’s Digital Marketing and Brand Communication department, and agencies W+K, AKQA and Mindshare. The creative teams, producers and media experts amongst kept a constant watch, aiming to find the most critical consumer touch points in the shortest possible time. View more.
08 August 2012

Mr. Robin Gu, head of CIC Research and Consulting Business Unit, has been invited to attend the  #Social Marketing Dialogue with hundred people#  hosted by Sina Content Marketing, and shared his viewpoint of social marketing history, present and future. View more.

23 July 2012

China Business Journal has launched a social media report series, focusing on “Luxury Brands’ Love of the Micro-Movie”. CIC’s research and consulting experts have been invited to share their insight and perspective on promotion, creativity and efficacy.View more.



06 July 2012
CIC release the next installment in our white paper series "From Social Media to Social Business” - Topic 2: The Social Innovation of Market Research. This white paper expands on the concept of “four in one” social media research, and its inherent difference with traditional market research. It focuses on the way traditional market research can be innovatively integrated with social market research, and advocates opening of the market research industry to revolutionize business. Furthermore, we will also introduce special guests, market research professionals from a variety of fields and disciplines, to share their valuable insight and opinion. View more.
30 June 2012
CIC CEO Ms. Daisy Zhang has been invited to attend the “Luxury Summit”, to share her viewpoint on luxury consumption in China. View More.
02 May 2012

In the current circumstances of “inconsistency of enterprise IT maturity in mainland China, combined with the region's economic growth, presents unique opportunities not just for provider sales but also for enterprise adoption of IT solutions that enable strategic business advantage”, CIC has been selected as a Cool Vendor for 2012 in China, by Gartner (The world's leading information technology research and advisory company). Each year, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors, their products and services.View more.



21 March 2012

SINA Weibo and CIC have jointly released the highly anticipated “2012 Corporate Weibo White Paper”, building on the professional collaboration that brought “Microblog Revolutionizing China’s Social Business Development” in October of last year. This white paper presents the overall development of enterprise application of weibo, the first industry benchmarks and examples of successful operating strategy that forms the basis of effective enterprise weibo operation. After many years of experience, CIC continues to pioneer social business in China and deliver actionable intelligence from China’s Internet Word of Mouth. As such, this white paper aims to provide a valuable reference for enterprise engagement with weibo. View More.


19 March 2012
CIC are preparing for the “Shanghai United Walkathon” on the 21st of April, and we are the only new media research institution involved. The event is held by the Shanghai United Foundation, aimed at gathering support for non-governmental, fund-raising programs for children. CICers are looking forward to taking part in the walkathon and spreading warmth and support to children in need. For more information on the Shanghai United Walkathon, please visit the sign-up and donation website.
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